Big Brother Australia Violates Facebook’s TOS
The TV reality show Big Brother is back on Australian TV and already it seems the shows producers think they are above Facebook’s Terms of Service.
For over a week now Big Brother Australia’s Facebook page has featured a cover photo with the shows web url. All those that know their stuff in social media know that this is a major no no and is considered to be a violation in Facebook’s Terms of service.
To Quote Facebook’s Page Terms of Service
B. Cover All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include: i. price or purchase information, such as "40% off" or "Download it on socialmusic.com"; ii. contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section; iii. references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or iv. calls to action, such as "Get it now" or "Tell your friends.
Whether Facebook decides to do something about the violation is yet to be seen but it does say much about the digital team behind the show risking their page being taken down over cover photos.
For Facebook this opportunity would be a way to show that no one is above its rules no matter how big the brand or page. There has been past instances where huge community pages have been shut down for violation of its terms from competitions being run on the wall to misleading content.